:root{--why-ink:#0b0b0d;--why-muted:#60646c;--why-paper:#fff;--why-soft:#f4f2ec;--why-line:#d9d8d3;--why-accent:#ef002b}
html{scroll-behavior:smooth;overflow-x:hidden}
body.whyBody{margin:0;overflow-x:hidden;background:var(--why-paper);color:var(--why-ink);font-family:Arial,Helvetica,sans-serif}
.whySkip{position:fixed;z-index:100;top:10px;left:10px;min-height:44px;box-sizing:border-box;padding:12px 16px;background:#000;color:#fff;transform:translateY(-150%);transition:transform .2s ease}
.whySkip:focus{transform:translateY(0)}
.whyNav .navCenter a{position:relative}
.whyNav .navCenter a:after{content:"";position:absolute;left:0;right:0;bottom:-7px;height:2px;background:#000;transform:scaleX(0);transition:transform .22s ease}
.whyNav .navCenter a:hover:after,.whyNav .navCenter a:focus-visible:after,.whyNav .navCenter a.isActive:after{transform:scaleX(1)}
.whyNav a:focus-visible,.mobileDrawer a:focus-visible,.whyPrimary:focus-visible,.whyTextLink:focus-visible{outline:3px solid var(--why-accent);outline-offset:4px}
.whyPage{outline:none}
.whyPage .whySection{border:0;padding:clamp(88px,10vw,168px) max(28px,calc((100vw - 1240px)/2));background:#fff}
.whyHero{min-height:calc(100svh - 74px);display:grid;grid-template-columns:minmax(0,.82fr) minmax(420px,1.18fr);align-items:center;gap:clamp(48px,7vw,112px)}
.whyEyebrow,.whyName{margin:0 0 20px;color:#777b82;font-size:12px;font-weight:900;letter-spacing:.26em}
.whyHero h1,.whyPage h2,.whyPage h3{font-family:Arial,Helvetica,sans-serif;color:var(--why-ink)}
.whyHero h1{max-width:760px;margin:0;font-size:clamp(60px,8.2vw,132px);font-weight:500;line-height:.86;letter-spacing:-.045em}
.whySubtitle{margin:24px 0 0;font-size:clamp(25px,3vw,44px);font-weight:400;line-height:1.05}
.whyLead{max-width:600px;margin-top:54px;color:#41454c;font-size:clamp(18px,1.6vw,23px);line-height:1.55}
.whyPage p{max-width:680px}
.whyMedia{position:relative;margin:0;overflow:hidden;background-color:#e7e4dc;background-image:linear-gradient(135deg,rgba(255,255,255,.72),rgba(255,255,255,.1)),repeating-linear-gradient(135deg,transparent 0 22px,rgba(0,0,0,.035) 22px 23px);border:1px solid #d2d0ca;isolation:isolate}
.whyMedia:before{content:"";position:absolute;inset:10%;border:1px solid rgba(0,0,0,.12)}
.whyMedia figcaption{position:absolute;z-index:1;left:24px;bottom:22px;display:grid;gap:6px;max-width:calc(100% - 48px);color:#34373b}
.whyMedia figcaption span{font-size:11px;font-weight:800;letter-spacing:.16em;text-transform:uppercase}
.whyMedia figcaption strong{font-size:14px;font-weight:500;overflow-wrap:anywhere}
.whyMediaHero{min-height:clamp(560px,67vw,820px)}
.whyTextSection{min-height:88svh;display:flex;align-items:center}
.whyMeasure{max-width:780px}
.whyPage h2{max-width:850px;margin:0 0 40px;font-size:clamp(44px,6vw,88px);font-weight:500;line-height:.96;letter-spacing:-.035em}
.whyPage h3{margin:0 0 22px;font-size:clamp(27px,3vw,42px);font-weight:500;line-height:1.06;letter-spacing:-.02em}
.whyCopy>p:not(.whyEyebrow),.whyMeasure>p,.whyCadence p,.whyPerson>p:not(.whyName),.whyCreateCopy>p:not(.whyEyebrow),.whyClosingCopy>p:not(.whyEyebrow){color:var(--why-muted);font-size:clamp(17px,1.45vw,21px);line-height:1.62}
.whyStatement{color:var(--why-ink)!important;font-size:clamp(25px,3vw,42px)!important;line-height:1.18!important}
.whySplit,.whyWorkbench,.whyFirstLight{display:grid;grid-template-columns:minmax(360px,1fr) minmax(0,.9fr);gap:clamp(56px,8vw,128px);align-items:center}
.whySplitReverse .whyMedia{order:2}
.whyMediaPortrait{min-height:720px}.whyMediaWide{min-height:600px}.whyMediaWorkbench{min-height:760px}.whyMediaSea{min-height:700px}.whyMediaPanoramic{min-height:520px}
.whySequence{grid-column:1/-1;margin-top:clamp(70px,10vw,150px);display:grid;gap:18px;font-size:clamp(34px,6vw,88px);font-weight:500;line-height:.98;letter-spacing:-.035em}
.whySequence span:nth-child(2){color:#777b82}.whySequence span:nth-child(3){color:var(--why-accent)}
.whyQuestion{margin-top:48px;padding-top:34px;border-top:1px solid var(--why-line);display:grid;gap:14px}.whyQuestion span{color:#666a71;line-height:1.5}.whyQuestion strong{font-size:clamp(25px,3vw,42px);line-height:1.12}
.whyProcess{display:grid;grid-template-columns:1fr .7fr;gap:clamp(50px,8vw,130px);background:var(--why-soft)!important}.whyProcess .whyMedia{grid-column:1/-1}.whyCadence{align-self:end;padding-left:32px;border-left:1px solid #aaa7a0}.whyCadence p{margin:0 0 20px}
.whyPeople{display:grid;grid-template-columns:repeat(3,1fr);gap:0 56px}.whyPeopleIntro{grid-column:1/-1;max-width:900px;margin-bottom:100px}.whyPerson{padding:36px 0;border-top:1px solid var(--why-line)}.whyPerson blockquote{margin:34px 0;font-size:clamp(42px,5vw,70px);font-weight:500;line-height:1}
.whyWorkbench{background:#0d0e10!important;color:#fff}.whyWorkbench h2,.whyWorkbench .whyEyebrow{color:#fff}.whyWorkbench .whyCopy>p:not(.whyEyebrow){color:#c8cbd0}.whyWorkbench .whyMedia{background-color:#24262a;border-color:#3c3e43}.whyWorkbench .whyMedia figcaption{color:#f1f1ef}
.whyFirstLight{min-height:100svh}.whyFirstLight .whyCopy{max-width:620px}
.whyCreate{position:relative;display:grid;grid-template-columns:minmax(0,.9fr) minmax(360px,1.1fr);gap:80px;align-items:center;background:var(--why-soft)!important}.whyCoverComposition{min-height:560px;display:flex;align-items:center;justify-content:center;gap:20px}.whyCoverComposition span{display:block;width:24%;max-width:150px;height:360px;border:1px solid rgba(0,0,0,.1);border-radius:44% 44% 18% 18%;background:linear-gradient(135deg,#f5cd31,#ef002b);box-shadow:0 30px 70px rgba(0,0,0,.16)}.whyCoverComposition span:nth-child(2){height:430px;background:linear-gradient(135deg,#111,#4dd9eb)}.whyCoverComposition span:nth-child(3){background:linear-gradient(135deg,#e8e8e6,#999)}
.whyPrinciple{min-height:92svh;display:grid;place-items:center;text-align:center}.whyPrinciple p{max-width:1080px;margin:0;font-size:clamp(42px,7vw,100px);font-weight:500;line-height:1.04;letter-spacing:-.035em}
.whyClosing{display:grid;grid-template-columns:minmax(400px,1.05fr) minmax(0,.95fr);gap:clamp(60px,8vw,130px);align-items:center}.whyClosingStatement{margin-top:54px;padding-top:34px;border-top:1px solid var(--why-line);font-size:clamp(22px,2.6vw,36px);line-height:1.25}.whyClosingStatement p{margin:0 0 12px;color:var(--why-ink)}
.whyCtas{margin-top:58px;display:flex;align-items:center;gap:30px;flex-wrap:wrap}.whyPrimary{min-height:52px;display:inline-flex;align-items:center;justify-content:center;padding:0 26px;border:2px solid #000;border-radius:5px;background:#000;color:#fff;font-family:"Montserrat",Arial,sans-serif;font-weight:800;transition:background .2s ease,color .2s ease}.whyPrimary:hover{background:#fff;color:#000}.whyTextLink{padding:14px 0;border-bottom:1px solid currentColor;font-weight:700}
.whyFooter{border-top:1px solid var(--why-line)}
.whyReveal{opacity:0;transform:translateY(22px);transition:opacity .7s ease,transform .7s ease}.whyReveal.isVisible{opacity:1;transform:none}
@media(max-width:1100px){.whyNav .navCenter{gap:18px;font-size:12px}.whyHero{grid-template-columns:1fr}.whyMediaHero{min-height:620px}.whySplit,.whyWorkbench,.whyFirstLight,.whyClosing{grid-template-columns:1fr 1fr}.whyPeople{gap:0 28px}.whyCreate{grid-template-columns:1fr 1fr}}
@media(max-width:720px){.whyPage .whySection{padding:82px 20px}.whyHero{min-height:auto;padding-top:120px!important;gap:54px}.whyHero h1{font-size:clamp(54px,16vw,76px)}.whyLead{margin-top:36px}.whyMediaHero,.whyMediaPortrait,.whyMediaWide,.whyMediaWorkbench,.whyMediaSea,.whyMediaPanoramic{min-height:68vw}.whySplit,.whyWorkbench,.whyFirstLight,.whyClosing,.whyProcess,.whyCreate{grid-template-columns:1fr;gap:48px}.whySplitReverse .whyMedia{order:0}.whySequence{margin-top:50px}.whyProcess .whyMedia{grid-column:auto}.whyCadence{padding-left:20px}.whyPeople{grid-template-columns:1fr}.whyPeopleIntro{margin-bottom:48px}.whyPerson{padding:32px 0}.whyCoverComposition{min-height:390px}.whyCoverComposition span{height:250px}.whyCoverComposition span:nth-child(2){height:310px}.whyPrinciple{min-height:76svh}.whyClosingStatement{margin-top:40px}.whyCtas{align-items:flex-start;flex-direction:column}.whyFooter{gap:12px}.whyMedia figcaption{left:16px;bottom:16px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.whyReveal{opacity:1;transform:none;transition:none}.whySkip,.whyNav .navCenter a:after,.whyPrimary{transition:none}}